Search Engine Optimisation - Online Marketing Ireland - Shenick Marketing

Link Building - Part 1

October 23, 2007 

The Internet was built on links way before search Engines came along and put everything into a big database that you could search and they control the results. In the beginning one site linked to another and another and so on and we used to be able to surf the Internet and bookmark everything for fear of never finding it again. Well search engines changed all that and can filter and change algorithms and work out which are the best websites to rank.

So now we have all this algorithms stuff and link stuff and high quality link vs. a low quality link. So I decided to put together a little guide to help you understand what linking is and focus on specific factors to help you determine what’s the best way to grow your business with links traffic.

We’ll discuss several factors of how to get links such as trading links, reciprocal links, article links, earning links, content links and Press Release links.

A link building campaign should include a little of everything above instead of simply focusing on one method. Over the years I’ve used these methodologies to great affect on my own personal sites and have successfully ranked sites for extremely competitive terms. Again it must be noted that many SEO companies will vary on this idea and have different approaches.

One of the areas they we will look at is numbers. Simply getting 20 or 30 links per months is really an armature approach as the approach should be to build links based on competitors and where they are in the results and how they rank and more importantly “how long” they have ranked for.

We need to look at the industry and the specific factors of links that are being used by each individual industry. So view all competitor’s backlinks via Yahoo Site Explorer and see if you can target those or use software to gain more interesting results. But link building is not just about high volume we need to also keep in mind high quality, which in effect can take time to show the best results.

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